From the first sketch to the live site, in one pair of hands.

I started as a creative designer at a video production house, where a football promo I edited went viral in 2016. After a few years working in retail and print, I taught myself UI/UX and in 2020 started Senigrafik, a one-person studio where I owned every step: the brand, the interface and the build.

Since then I've worked inside product teams on enterprise GIS software for PETRONAS Upstream, a voice-enabled wearable at Slash, and e-commerce and financial platforms at Orius Digital.

I work best close to the build. I use AI tools like Claude Code and Figma Make to explore more options and ship faster, then apply design fundamentals to decide what's right for the user and the business.

  • Zaim in a client meeting around a boardroom table
  • Zaim and a client holding up a printed brand board outside the shop
  • A working lunch with clients, laptop open on the table
  • A UI/UX design review for a centralised CMS, shown on a large screen
  • Zaim in front of the ALJ Global logo he designed, mounted on the office wall
How I work

  • Brand to build in one pair of hands

    Fewer handoffs, fewer things lost in translation. The idea you approve is the one that ships.

  • Fundamentals first

    Tools change every year; hierarchy, contrast and spacing don't. If a screen works in grey boxes, it will work in any tool.

  • AI for range, judgement for decisions

    I let AI widen the options and speed up the build. Choosing what is right for your users and your business stays with me.

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