Free UX audit

Your website looks great. So why isn't it bringing in clients?

Most websites I review don't have a design problem. They have a conversion problem that a good-looking design hides.

Get 3 free UX fixesSee how it hides
  1. 01The trap

    A beautiful website feels easy to use

    There is a UX law for it: the aesthetic-usability effect. People judge a good-looking design as easier to use than it really is. In the study that named it, people rated the better-looking ATM screens easier to use, with the same functions behind them.

  2. 02Why it stays hidden

    So nobody questions it

    You, your designer and your friends all say it looks great. The same effect makes everyone forgive the small problems, so they are never fixed.

  3. 03What your visitor sees

    A stranger on a phone doesn't forgive

    They aren't admiring the design. They want to know what you offer, whether they can trust you and where to tap next. When any of those takes effort, they go back to Google.

  4. 04Why you never hear about it

    And the leak never shows up

    Your analytics count the visitors, not why they left. A beautiful website with a leak looks the same as one that only needs more traffic, so the money goes to ads instead of the fix.

How I fix it

Not just good-looking. Built to sell.

  1. 01

    Agree on the one action

    Before I look at a single screen, we agree on what a visitor should do: enquire, book or buy. Every finding is judged against that, not against taste.

  2. 02

    Walk it as a stranger, on a phone

    I go through your website the way a first-time visitor does, on a phone first, and mark every spot where they would hesitate.

  3. 03

    Rank by what it costs you

    Each issue gets the spot on the page, why it matters to your visitor and what to change, ranked so you fix the expensive ones first.

  4. 04

    Keep the look, fix the path

    Good design is worth keeping. The fixes change what visitors need to find and do, not the style you paid for.

Zaim Asri
Who you're working with

Hi, I'm Zaim. I review every website myself.

I'm a UI/UX designer in Kuala Lumpur. Since 2020 I've designed and built websites for Malaysian businesses, and worked inside product teams on enterprise software for PETRONAS Upstream and on e-commerce and financial platforms at Orius Digital.

I design and I build, so I know which fixes are quick and which are worth the money.

More about me
Clients I've worked with
Zaim collaborated seamlessly with our team to develop a comprehensive Brand Identity and a dual-language website in just 3 months. His expertise in Branding and Web Design, coupled with ongoing training for our staff, has been invaluable.
ZulhilmiLeapEd Services Sdn Bhd
Free UX audit

Get 3 UX fixes for your website, free.

No catch. You keep the 3 UX fixes, or hire me.

Today
You send your website link.
Shortly after
3 fixes arrive by WhatsApp or email, each with the spot on the page, why it matters and what to change.
After that
You decide. No sales call, no follow-up unless you ask.

I read every request myself and reply in the order they arrive. No mailing list.